By Mark Schniepp
June 1, 2022
The sentiment and/or confidence indices that track consumer attitudes are constructed from surveys conducted every month. The surveys ask a series of questions about how the individual views his or her economic prospects today and in the future.
The results of these surveys provide us with critical information needed to assess the current attitude among the population regarding business conditions or the overall economy.
Consumer attitudes are important because when consumers are pessimistic about their job prospects, their finances, or the economy in general, they tend not to spend as much.

When they don’t spend as much, the economy doesn’t grow as much, and that can spell trouble. Because when the economy slows down so do corporate revenues and earnings, and available job openings.
The stock market will immediately react to this if it hasn’t already adjusted downward in anticipation of reticent spending by consumers. A falling stock market translates into declining wealth for most households, which only heightens consumer pessimism further.
Deteriorating consumer attitudes as reported by the surveys can be a bellwether sign of general economic malaise and even a not-too-distant recession.
Ambivalence today
The Conference Board and University of Michigan consumer attitude surveys portray a consumer that is clearly discontent with the economy. The monthly Gallup poll which tracks the most pressing problem facing American households is reporting similar results, that is, the principal problem facing the country today is the economy. The percentage of Americans indicating this is just under 40 percent. The next most pressing problem was cited by half as many Americans at 20 percent. That was poor government leadership.
Despite the souring confidence in the economy, we are still not observing much consumer spending reticence right now. What consumers are responding to is the attack on price stability, the second sacred cow of the American economy. In the April Gallup poll, the largest economic sub-issue that Americans believe is problematic is inflation.1
The absence of price stability, most impactfully felt by record high prices for gasoline, represents a serious assault on consumer confidence. The first sacred cow, job opportunities which are currently prolific, clearly maintain our ability to spend but are not enough to maintain our overall confidence in the economy. A long enough period of extraordinary inflation will result in a spending pullback, not necessarily in dollars but in the quantity of products and services.
The surveys are simply a validation mechanism that consumers are frustrated about inflation and don’t believe conditions are improving.
The failure of the Fed, until now
The Fed has failed to act in time, “fiddling while Rome burns.” They have the tools but they’ve waited too long to deploy. The result is the highest rate of inflation since 1980. The Fed is now responding to inflation aggressively with 50 basis point hikes in the federal funds rate and a verbal commitment to stamp out inflation.
This has finally rallied the stock market. Oddly, the market would normally sell off with higher (and unexpected) interest rate movements. But investors have been disappointed to date by the Fed’s restrained stance to confront an inflationary environment that was not “transitory,” as originally opined a full year ago. Failure to act has resulted in a 30 percent decline in the NASDAQ. The change in stance is now seen by investors as a foreseeable end to inflation and a return of consumer confidence.
Confidence will be restored when there is evidence that (1) the stock market sell-off has ended, and (2) price stability is being restored.
Watch the Polls
Together, the Conference Board and University of Michigan Sentiment/Confidence surveys are reported three times a month. Watch for these. Rising sentiment among consumers will represent an aggregate improvement in the issues which are currently increasing recession risks right now.
Recession is still not likely this year, unless unanticipated events ensue, such as new problems with the supply chain, or more massive spending by Congress. And we also still have an overreaching public health community that appears fearful of new Coronavirus variants and now Monkeypox. Will natural immunity never be embraced?
Because it’s an election year, anything could occur which might result in a tipping point for the economy. But absent that, the probable outlook calls for a continuation of full employment, a subsidence in inflation, the gradual restoration of most supplies and goods now experiencing “shortages,” and a return of the labor force.
1 Most Important Problem, Gallup Poll April 2022, https://news.gallup.com/poll/1675/most-important-problem.aspx
The California Economic Forecast is an economic consulting firm that produces commentary and analysis on the U.S. and California economies. The firm specializes in economic forecasts and economic impact studies, and is available to make timely, compelling, informative and entertaining economic presentations to large or small groups.








In response to the title of this newsletter: no; we are not back to normal. And I really don’t need to spell this out. Moody’s Analytics partnered with CNN to create the Back-to-Normal Index which uses 44 indicators to ascertain whether state economies have returned to pre-pandemic levels. The Back-to-Normal Index for California as of January 26 is 87 percent. Only Illinois, New York, Pennsylvania, Oregon, Massachusetts and Vermont are lower among all 50 states. Many state economies have slipped recently, including California which has the highest unemployment rate in the nation.
Logistic Issues Persist
Into January 2022 we go and the pandemic continues; its future progression (or how long governments will continue to maintain a state of emergency in the name of public health) is uncertain. We generally believe the pandemic will be brought under control and that the disruptions and frictions it has caused in the labor market and to the supply chain will be resolved over time.
These are the four biggest issues that we, as consumers and businesses are facing in 2021. Moreover, these issues will not be resolved by year’s end. An escalation of at least two of these issues is likely, given that we’ve seen very little resolution to date.
The current Congress has already passed $3.1 trillion in spending bills this year, creating not only a surge of federal debt, but a potential surge in government spending which is front loaded for 2022, 2023, and 2024.
The global economic recovery remains tethered to the pandemic. And another wave is coming. We are seeing it in Europe, notably Germany and Austria. In Austria, a vaccine mandate and a national lockdown have now been imposed. In Germany, daily cases are now more than twice as high as they have ever been during the course of the entire pandemic.
Moreover, producer price inflation has now hit 20 percent year-over-year. This is the highest rate of inflation in producer (or wholesale) prices since 1974.
The persistence and/or increase in inflation would have meaningful economic and financial consequences. And I believe we are more apt to see a persistence of inflation than we are to see stagnant growth because the evidence for the latter is relatively absent today.
But what’s the chance?
Global supply disruptions continue to hamper the U.S. economy, contributing to the acceleration of inflation. It doesn’t take a rocket scientist to notice the clear evidence that supply-chain issues are creating economic costs.
by Mark Schniepp
The impact on the economy of California was more significant than the rest of the nation but the recovery will progress at a faster pace, catching up to the U.S. by 2023.
The Great Resignation
Remote work and virtual meetings will continue